A resilient economy in a demanding environment
Early in 2024, high interest rates and persistent inflation made their mark on Icelandic companies' operations. Economic resilience was put to the test, but companies showed tremendous toughness in a challenging environment. High interest rates cut into demand for new loans, particularly in the motor vehicle market, where new car sales contracted sharply. Despite challenging conditions, new lending totalled ISK 92 billion in 2024 and indicators of delinquencies were broadly unchanged, showing enormous determination and resilience among Icelandic companies.
Ergo, Iceland's oldest asset leasing firm, celebrates its 40th anniversary in 2025. Ergo's competitive advantage lies in its broad product range, professional service, and experienced and knowledgeable staff. In autumn 2024, Ergo premiered a new advertising campaign that we are using to welcome the anniversary year.
New solutions have been developed that will enable companies to conduct their finances on the go. Significant effort has been put into developing a new online bank for businesses, which we look forward to launching in the first quarter of 2025. As before, we are proud of our leading market share among SMEs.